Today, she manages Bond Art + Science, a user experience consultancy, is the author of “Content Strategy for Mobile,” published by A Book. Karen McGrane Responsive Design is a Poor Man’s Content Strategy Responsive Design Won’t Fix Your Content Problem Mobile Only: 5 articles. Uncle Sam Wants You (to Optimize Your Content for Mobile). It’s easy to Karen McGrane on mobile, content strategy, fixing technology and the media culture.

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And all in the less time than mbile takes you to fly from New York to Chicago. Oct 22, Elizabeth rated it really liked it. Anyone who works with content that may go online read: Definitely not very useful for me in A Book Apart 8. I sincerely hope, both as a consumer and as a designer turned content strategist, that this book will influence how we are served content in the future. In this sort work Karen McGrane makes sort work all pun intended of what can be an overwhelming subject.

Typically practical, thorough and useful handbook to making your content go mobile. Just a moment while we sign you in to your Goodreads account.

Category: Content Strategy — Karen McGrane

Along the way, you’ll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. Jun 14, Lucy rated it liked it Shelves: You can’t make assumptions about what the user wants to do simply because she has a smaller screen.


But the biggest barrier is the level of effort required. Recommended for anyone who wants to make websites with better user experience across all the devices. Northwestern University Knight LabMay 3, Jan 12, Petr Stedry rated it it was ok.

Really actionable advice – looking forward to seeing how practical the proposed approach is.

And there were a lot of repetitive intro and summary pages in every section. How do you distinguish the history of interaction design or user experience design from the broader scope of computing history? This one, however, was the most informative. The examples made me think of my usually bad user experience with browsing websites on mobile.

Content Strategy for Mobile

Page 1 of 1 Start over Page mlbile of 1. The “for Mobile” bit is something of a misnomer, as the author explains, as it would be folly to pursue a separate content strategy for mobile platforms.

Refresh and try again. Good luck with that. Tags adaptive contentcontent marketingcontent strategycxminterviewskaren mcgraneuser experience. My rating of this book is based on the number of highli Maybe I was expecting something else, maybe it was the author’s mobie.

Karen is a mobile content strategist and has a fantastic book called Mgcrane Strategy for Mobile. Amazon Renewed Refurbished products with a warranty.

In fact the message is that going responsive is actuall Typically practical, thorough and useful handbook to making your content go mobile.


Loads of useful information in here and short enough to read in one sitting. The CMS shouldn’t just show the fields of the database, shouldn’t clump all content together into one block, and shouldn’t have a “preview” feature that just shows how the content will appear on a desktop. The show where Jenn Lukas and Val Head interview guests about their experiences while taking the stage.

Windows on the Web You have five minutes while waiting for a friend to meet you for lunch, so you find yourself shopping for a new pair of shoes. This is something Karen calls Adaptive Content. Other books in the series.

There was a problem filtering reviews right now. I’ve always loved this series of books but in recent years failed to keep up with the speed with which they release new stuff. Adaptive content at its core is a content strategy practice that looks at the needs and requirements for delivering personalized or targeted content through the lens of what will be required to create, deliver and evaluate the success of those initiatives.

The author speaks from personal experience and it shows.