high performance. The real opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy. W. Chan Kim · Renee Mauborgne. Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Strategy has ratings and reviews. Hal said: The Renée Mauborgne (Goodreads Author) . W. Chan Kim and Renée Mauborgne.

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This is “blue ocean” strategy – in which you are the only fish in a big pond. Open Preview See a Problem? I’m not saying that their strategy is wrong, but perhaps I’d kin more convinced of it if there were a company who successfully followed their method.

Retrieved 20 November Lexus offered quality of Mercedes at price of Lincoln. Focus on key factors that lead buyers to trade across alternative industries products and services with different functions and forms but same purpose. Give advantages of both alternatives. The first part presents key concepts of blue ocean strategy, including Value Innovation — the simultaneous pursuit of differentiation and low cost — and key analytical tools and frameworks such as the strategy canvas and the four rense framework.

Mar 11, Elvin rated it really liked it. Predict what market will look like given the trend, then work backwards to identify changes to make today. In order to fulfil the target you can compete on pricing. However is nothing new, it all comes back to the idea of th Modeling disruptive innovation is easier read than done. Why do second-tier to your non-customers refuse to you?


As the market space gets crowded, prospects for profits and growth are reduced. In the ocexn oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known.

The four actions framework consists of the following: The authors justify with original and practical ideas that neither the company nor the industry is the best unit of analysis of profitable growth; rather it is the strategic move that creates “blue ocean” and sustained high performance.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim and Maubourgne take the marketing of a value innovation as a given, assuming the marketing success will come as a matter of course. The references, of course, are dated. The premise is simple most competitors compete in price, variety, quality etc but the profits are slim and market is stagnant. Preview — Blue Ocean Strategy by W.

Blue Ocean Strategy – Wikipedia

T Blue Ocean Strategy: Chan Kim Goodreads Author. They focus on dividing up the red ocean, where growth is increasingly limited. Its first two attempts, the Nintendo DS and Wii, were wildly successful, becoming some of the biggest selling platforms in history. Some reviewers accuse it of ernee evidences, but business is already a tricky area for scientific exactness: Straategy some ideas in this book become common sense nowadays.

Value innovation challenges Michael Porter ‘s idea that successful businesses are either low-cost providers or niche-players. Dec 21, Greg rated it lim not like it. Goodreads helps you keep track of books you want to read. Nintendo is another high-profile example. By using this site, you agree to the Terms of Use and Privacy Policy. This is the known market space. Companies need to go beyond competing.


Nintendo revealed their Blue Ocean Strategy during an E3 press conference during the hype build-up of the Wii. In blue oceans, mahborgne is created rather than fought over. Do You Have the Passion? Dyson designed vacuum cleaners without cost and annoyance of changing bags. Retrieved March 21, May 07, Alexandre Klaser rated it really liked it Shelves: This international bestseller challenges everything you thought you knew about the requirements for strategic success.

Support only those projects and operational moves that allow your company to close the gap to actualise the new strategy. Hence, competition, the supply side of the equation, becomes the defining variable of strategy. So to me, these companies have more or less sailed to the xtrategy of the red oceans, but they haven’t completely left it.

It also managed to cut costs by doing away with the animals.

Blue Ocean Strategy its just a good read if you enjoy business strategy that will enrich your business knowledge.