Marketing strategies of haldiram’s. 1. MARKETING STRATEGIES OF HALDIRAM’S; 2. WHAT IS MARKETING MIX? Marketing Mix is one of the. Here is the Marketing mix of Haldiram’s which is a private associated with food and beverage industry and Bikaji; Lehar; Bikano It has a reasonable pricing strategy that makes its products affordable and within range. ‘Bikaji’ in Bikaner is major company in the branded Bhujia market. other marketing strategies if they want to survive in this competitive market of Bhujia.

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Bikaji Bhujia available in various sixes: Building nationally-recognised brands is a double-edged sword. Some of them have purchased other brands also, but for changing the taste. Remember me on this computer.

Bikaji Foods: Taking the Taste of Bikaner Global | Forbes India

They are also provided with leave encashment scheme. Haldirams focuses greatly on delivering quality products. These are again or two types: Bikaji group of companies has three units under its umbrella; and besides food markting, it is doing well in service sector also as in Hotel Basant vihar stratety, catering to the up market crowd and established as one of the best hotels in Bikaner. Tana-Bana Khatta Mittha 30 x gm. While lentil is grown in western Rajsathan i.


Khas-Chees Kashmiri Mixture 60 x gm. So basically promotion is an attempt to influence.

Bikaji has emerged as one of the finest names in Bhujia industry its traditional market consists of Northern India, especially states of Rajasthan Punjab, Haryana, Gujrat, Bengal and assam. She was awarded presidents Award for Women entrepreneur in and she is the first Woman in state of Rajasthan to have won such a prestigious award.

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Bikaji: Snacky heritage redesigned

Produces Bhujia, papad and sweets, shivdeep food products pvt. The whole manufacturing process is in-house and stringent quality checks are done by the founder family members themselves.

Another emerging name in this sector is of Bhikaram. The final schedule was easy to understand and easy to answer by the respondents to strztegy the objectives of the research. The edible oil groundnut is procured from Bikaner or from neighbouring state of Gujrat.

Haldirams charge a minimal premium owing to the branded and well packaged products. Some new ones are mastkin and tanatan. At present makreting are about units producing Bhujia in Bikaner district and nearby areas of shri Dungargarh, Churu, Nagpur, and Sri Gangangar.

Bikaji snacks are the talk of the town in almost the whole of India, they are already setting tongues talking in the middle east, part of Africa, USA, Markting and Europe.


Soan Papdi 20 x gm. Question was asked biksji know that in how much quantity. Availability of raw material: Final schedule was restructure after omitting the questions, which were not answered during the pilot survey and few questions were added which came during the pilot survey. What are the various substitiutes of bhujia, you have ever tried?

It means that a product is not marketinh a tangible entity but intangible services and psychological attributes such as images, the brand name, etc. A market research department would help company to go for better and new varieties of product items.

Bikaji Foods: Taking the Taste of Bikaner Global

Sadabal soan papadi Gm. Chana Jor Garam 60 x gm.

In many cases, success comes from understanding local preferences and continuously innovating to better address needs of consumers. Sweetkin Kachori 60 x gm. The company has a product lines of Bhujia, papad Bhujia namkeens and potato chips and sweets.